Reaction Bi-fold Advertisement

Client: Kenneth Cole Reaction watches (licensed by Geneva Watch Group)
Release Date: Spring 2004
Usage: 4 Page Blow-In Advertisement for Macys West

These advertisements were produced in large quantities, around 300,000 per run, and inserted into area newspapers gift guides for specific holidays. I coordinated the layout of the watches as well as the high-end retouching needed to make these pieces truly stand out. The layout highlighted the chunky and oversized watches by staying true to these elements:bold graphics-solid colors- clean lines.

 
 
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